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The web site has the following in the web site, "We provide our member companies access to Ceress web-based eCommerce purchasing tool." We noticed that the web page also stated " To learn more about how Ceres can help your companys purchasing needs." It also said " As a Ceres member, employees at your facility are eligible to access exciting discounts from a variety of suppliers! As a Ceres Member, your organization can save up to 25 percent on products from the most respected companies in the healthcare industry." The header had Ceres as the highest ranking optimized keyword. This keyword is followed by purchase, procurement, and web-based purchasing which isn't as urgent as Ceres. The other words ceresstrategies.com uses is long-term care medical supplies. discounted prices is included and will not be understood by search crawlers.